Already tested on games sold through the PlayStation Store, dynamic pricing appears to be making its way to Microsoft as well. The American company is now adjusting the price of Game Pass subscriptions.

On Reddit, a user shared a screenshot showing an offer of $16.09 per month instead of $22.99 for a 12-month Game Pass Ultimate plan. Other users report receiving offers priced at $18 or even $20 per month.

To provide some context, these are all individuals based in the United States and had been subscribers to the service for about two years before canceling their subscriptions. Microsoft may therefore be prioritizing these users to encourage them to reactivate their plans. The original price is reinstated after 12 months.